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Are you Effectively using Big Data?

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Since the market introduced this term we’ve tried to make a distinction between data and ‘more’ Using Big-Data
data. In my opinion all data is ‘big data.’ That the challenge for IT departments is how to ‘quickly’ turn these new sources of data into ‘value’ for the business. In this blog post I’ll explain where we are with big data – illustrate the issues and propose a solution.

Backdrop

Within Life Sciences (pharmaceuticals and medical devices) ‘big data’ has been in place for quite some time. Most companies have had to address the challenges of managing data for instance:

  • Financial data – this would include your typical data for operating your company. There are additional complexities from a sales and rebate perspective along with cross border/country tax issues for products.
  • Supply Chain data – includes your typical sales and operations data plus the traceability of packaged pharmaceuticals or individual devices.
  • Clinical trials data – generating data that needs to be translated into information for product approval as well as storing data for adverse events analysis.

Government regulations influence how companies manage data. Most firms are required to maintain patient data for the life of the user. Managing data is also part of any legal defense in the event of product failures in the field, and the random audit from the FDA and other regulatory bodies.

 

Influences

If Life Sciences companies maintain their data we are dealing with large repositories of data. What are influencing IT departments are the changes in today’s markets, for instance:

  • Mergers and Acquisitions – most companies are prepared for this both from a due diligence prior to the acquisition. In most cases there is a common set of financial and supply chain information that is shared until an IT decision is made to absorb, or let stand, the IT landscape of the acquired company. There are a few firms that still operate in a mixed IT environment. So this can be a challenge without the right strategy for reporting and analytics.
  • Mobile devices – we’ve already been made aware of the growing use of smartphones and tablets. Besides the security aspects of these devices. Data needs to be made available at various levels of the organization. This is a topic that most IT departments are struggling with, and an area that requires a strategy with feedback from your users.
  • Digital Marketing or Business Insights – we should be aware that ‘social media’ is having a huge impact on Marketing. The advent of these new tools and data sources (Twitter, Facebook, Pinterest, etc.) poses several data questions:
    • How do we analyze and treat these new sources of customer/patient feedback?
    • With more and more doctors using tablets how do we get our product messages to them, and can we measure the impact on our market share?
    • How do I plan for this additional explosion of data because we still have the existing ‘structured’ data, and now we are adding new sources of ‘unstructured’ data?
    • Marketing and Business folks are asking for this information for further analysis? IT has to decide on the tools and methods to perform this analysis.

structured and unstructured data

So are you effectively using ‘bigdata,’ and if not what plans do you have to support the business and your company’s growth targets?

Your Strategy

Reporting Strategy and Elastic Analytics

If you are in this situation there is a need to prepare your ‘reporting strategy.’ Typically this is a 6 to 8 week exercise to identify the business needs and match this against your current IT landscape and solutions. I often recommend this exercise because if you have this strategy in place you can leverage this output for funding needs, new tools, etc., as well as a discussion with the business. Focus on immediate pain points and demonstrate ‘quick wins’ will go a long way to ensuring that IT is still a strategic influence within your organizations.

Yet even if you have you’re strategy in place you may need to move faster to help the business. At Capgemini we have introduced a solution called ‘elastic analytics.’ The link below is a video which provides a high level summary for this offering.

 Capgemini Elastic Analytics video

Elastic Analytics helps IT with the following:

  1.  If the deployment of your reporting strategy is a lengthy process then elastic analytics can provide you with ‘quick wins’ that demonstrate the ‘art of the possible’ when it comes to reporting and analytics. All you need to do is provide the data and we will process this into information served up in a variety of outputs (from a dashboard to a screen on a Smartphone or tablet).
  2. Let’s say you want to ‘test’ out different analytics tools using your data. Using elastic analytics there is no need for you to invest in and take time out for product demos. This landscape includes most of the leading products on the market. This allows you the freedom to test your data on multiple products.
  3. Maybe there is no in-house expertise when it comes to the science of converting data into meaningful information. Within this offering we have up 250 data scientists that can help you correlate your data into relevant business information.

In summary, if all data is big date then are you using this ‘effectively?’  There are various reasons for companies to look into changing their approach to reporting and analytics. What I’ve explained is available today, and I hope this helps you decide how best to approach your problem.

I am open to your feedback or suggestions, so tell me what you think?

Thanks,

Jim

2012 in review

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Hi all,

The WordPress.com stats helper monkeys prepared a 2012 annual report for my blog. Thanks to everyone that visited my blog post I appreciate the visits and the chance to share some of my thoughts around technology and Life Sciences. I will publish a plan in early January for the 2013 calendar year. Scroll down for the key metric and access to this summary report.

Have a wonderful holidays and Happy New Year…..  Jim Sabogal

Here’s an excerpt:

The new Boeing 787 Dreamliner can carry about 250 passengers. Jim’s blog was viewed about 1,600 times in 2012. If it were a Dreamliner, it would take about 6 trips to carry that many people.

Click here to see the complete report.

Does this mean the end of the laptop?

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In following last month’s blog post Now that you bought that new iPad... the tablet is rapidly replacing the laptop as the tool of choice for more and more business folks. This month I’ll take a look at the use of the iPad and then what apps I find useful if you do decide to leave behind your laptop. Apple has become the tablet choice for a lot of folks please note they’ve sold a lot of iPads (graphic from the article How many iPads (new and old) did Apple sell last quarter?).

How tablets are changing the Enterprise

The rapid adoption of tablets is taking place in the Life Sciences industry especially in Customer Relationship Management (CRM). So if you’re a field service rep or a Pharma sales rep you often hear complaints about their CRM system. Laptops are too bulky to carry around and in hospital setting are denied wi-fi access which means a late night back at the hotel to upload work files.

Tablets have ‘re-energized’ how IT is supporting the business. Most IT services companies are moving to find ways for IT departments to leverage back office systems (CRM, ERP and Financials). In this article by Andrew Tolve, “What tablets can do for pharma CRM” he speaks to how digital solution are helping to improve sales effectiveness.

That is one aspect of how iPads are penetrating the enterprise.Within my company we have successfully done projects for a variety of industries:

  • Present basic ERP sales module on the iPad. A great way for sales reps to share with their clients the status of their sales orders. 
  • Extended ERP processes to the iPad for a leading Japanese subsidiary of a global Pharmaceutical company. Tablets allow for multilingual front ends (in this case Kanji).
  • Rendered maintenance and overhaul parts on the iPad to allow field service repairs in real-time.

Add reporting on top of the apps that do this work and you have a powerful mix and the reason for the rapid adoption of the iPad. In two weeks I’ll be at the SAP SAPPHIRE event in Orlando where we will have demo of these and other mobility applications for the enterprise.

I wanted to finish this blog post with some feedback on a few applications that will help you easily decide if you need to carry around your laptop on that next business trip. So here a few comments for your consideration:

  • My iPad (and for that matter my iPhone) boots up a lot faster than my laptop. Often you have no choice in hardware since ‘company’ issued laptops have not upgraded to solid state hard drives. So while my laptop is still booting up I’m able to start working with my iPad.
  • Dropbox – is a free cloud service that lets you store key business files in the ‘cloud.’ Syncs with your cell phone and tablet and has a nice feature that allows you to ‘copy a public link’ and share this address with others. Handy feature when you want to give access to a large file to your colleagues.
  • CloudOn – brings Microsoft Office ability to your iPad and connects with Dropbox account. This is a ‘killer’ app since it give me the flexibility to edit and save presentations, spreadsheets and documents with my iPad. Very handy for team meetings and last minutes changes before a client meeting.
  • Smart Writing Tool – 7notes HD – this is the paid version of this app. I have searched for a writing tool that is both optimized for the iPad and can recognize my handwriting. This is the tool! It has three modes in the paid version (keyboard, writing and – writing to text conversion tool) the writing to text allows me to scribe and have my handwritten note instantly converted to text. Yes you can email, convert to pdf, and link it to your favorite social media sites. For this blog post I wrote my notes then emailed the document for further editing.

Since my last blog post learning to use your tablet is time-consuming if you want to reap the productivity benefits. I will be putting these tools to the test as I travel to meet with clients and trade shows. I will be publishing an article in August around R&D (more on this topic later), while finding the time to post relevant ideas on Twitter and Facebook.

I hope you find the apps comments useful. If you have any questions or comments or even find another awesome app please let me know I’m always interested.

Thanks,

Jim

Now that you bought that new iPad…

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Like many folks I recently purchased my first tablet. So the purpose of this blog post is to understand where these devices can help, and how best to use them. I wrote a blog post back on February 14, 2011 entitled “Managing my data…” in which I described that we are far from being able to easily manage and support our personal health records. Enter the tablet and with the use of cloud computing we can easily manage our data across multiple devices, and yet this blog post is intended to focus on how the tablet will ‘improve’ the way we process and manage new data.

I would like to focus on three areas where the use of my new Apple iPad device is changing the way we process data. This includes:

  • Improved Productivity
  • Ability to apply new applications to fit our lifestyle
  • Mobility

Improved Productivity

The tablet is the logical next step in the evolution of the computer, and will soon replace my laptop. In the article “What does the Future Hold for Tablet Devices?” the author highlights the key areas of technological improvements around the devices. I’ve been around long enough to see how technology has rapidly evolved – from the early personal computers to the laptop to the tablet.

Smaller, faster and with a better display – so much for the ‘wow’ factor. What can I do with this device? The first areas I find appealing is around the replacement of paper notebooks. Most of us carry around a 5 by 7 lined notebook (or something similar) and with our favorite pen we ‘write’ down key thoughts and ideas for work – or for a new blog post. Since I am not a very fast typist I never got use to using my laptop to ‘write down’ for work or pleasure. Call my old fashion I still enjoy writing notes with a fountain pen (if you can believe that…). I’m now using my new device to replace my trusty notebook as the media for writing down these ideas.

Ability to apply new applications to fit our lifestyle

The tablet will only improve your productivity if you can find the right applications (apps) to help with specific tasks. I am using the following apps for ‘taking notes:’

  • Memo from MyScript – offers a notepad user interface to allow you to write notes. This program does a great job of character recognition and converting your handwriting into text. You can then email your text or image as well as post this to Evernote, Facebook or Twitter. The cost is $2.99 and highly recommended.
  • 7notesHD – is an app with other capabilities to organize your ‘notebook’ pages with ‘cabinets’ (I think of these as folders) and tags. You can mix typed text with handwritten notes and for $8.99 will convert your handwritten notes into text. You can also send your note in either text or pdf formats as an email or to Twitter, Facebook, Evernote or to an application, and if you have the right kind of ‘air’ printer – you can print our your work, and recommended.

Another great use of the iPad is around the ability to gather and read articles across the Internet. The tablet is a great vehicle for presenting news (including the WSJ, FoxNews, Mashable, Flipboard, Business Insider, Readability, Drudge Free, and iHealthBeat) which are apps that can be found for free in iTunes. I am also using the tablet to read books from Apple’s iBook and an app that connect me to my local library called OverDrive. Library’s are moving to digital and providing both eBooks and Audio books that can be downloaded (or checked out) using this app. Finally if magazines are to stay viable in this new digital market they have to become more interactive. One magazine that I do enjoy reading is Wired. The subscription includes both a print and iPad version. I prefer the iPad version since the articles are ‘interactive’ including movie clips of the topic, product or data.

Mobility

This translates into several areas for using the tablet device.

  1. I believe it will be a matter of time before we ditch the laptop for the tablet.
  2. Better ‘learning’ experience since you can ‘easily’ use this device anywhere. The battery on my new device goes for about ten to twelve hours before it needs recharging!
  3. More and more ‘sales’ activity is happening on the tablet. Since I’m involved in IT services the hottest area is around customer relationship management (CRM). Where sales reps are using tablets as an extension of the backend ERP systems. In Service management – field engineers are using tablets to log repair orders and gather pertinent product information.

In the article “It’s the Experience That Sells” the tablet provides a more ‘personal’ dialog around that area that you are presenting. In working with my clients there is a different approach using the iPad which give a more intimate way of presenting your product or service. I am still going through different ways of using my new iPad. I will plan to revisit how personal health record data fits in with this device, so in the meantime I am having fun with my new iPad. Feel free to offer a comment or update on any of the apps I’ve described.

Thanks,

Jim

Integration for RandD

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The purpose of this blog post is to summarize a model for ‘integrating’ clinical operations. I’ll summarize the goals for this model and describe the background and next steps around such an offering. Over the past few months I’ve been engaged with several clients in discussing how our IT Services Company could create such a platform. This new platform should meet the following:

  • Lower Operating Costs
  • Increase Productivity
  • While maintaining Quality and Compliance

There are several very good software solutions yet we know that there is a lack of an ‘integrated’ process that can ‘unify’ the R&D clinical data landscape of IT solutions. The key here is a focus on ‘transformation’ rather than ‘yet another technology implementation.’

In a earlier blog post titled “Improving the Business of RandD” (31Mar2011) the focus was on cloud computing and how this technology could lead to an ‘integrated’ business process. Since companies would be relying on IT Service providers to host these applications. In another blog post “Is It Time for “ERP for RandD?”” (30Apr2011) I spoke to the need for integrated business processes. Now I’ll look to pull these to thoughts together for a more complete view across clinical operations.

Let’s start with the Users

This integrated approach would address users that include Pharmaceutical companies, Clinical Research Organizations (CROs), and any Healthcare entity. We would leverage cloud computing solutions to offer the users with a portal that supports:

  • Single point of information capture
  • With access to data by role, study and function
  • Single sign-on

Content Layer

Here there is a dedicated source of content by pharmaceutical company. Various databases would be organized with content ranging from electronic data capture (EDC) to clinical and scientific data warehouse (CSDW).
Key to the content layer:

  • Standards
  • Dedicated source by pharmaceutical company
  • Providing flexibility to support variety of data sources

Business Shared Services

Supporting the users and the content is layer of business services ranging from:

  • Component user support
  • Compliance
  • Change management
  • Staging and data migrations services
  • Data reconciliation

Our team will be presenting this approach at the upcoming Oracle OpenWorld conference in October. In addition to this we will also be presenting on the topic I wrote about last month – Serialization. I am very appreciative of my colleagues – specialists in a variety of topics. What I find satisfying is in ‘stitching’ all this together. We now have several interested clients and the possible next steps are to deploy this solution and that will take some time. I would be interested in hearing from you – and your comments on “Integration for RandD.”

Thanks,

Jim

Fresh start in 2011

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By now everyone has gotten past their New Year’s resolutions and is picking up where they left off last year. So thinking about my

Fast start...

 first blog post for 2011 I would like to cover the following areas:

  • A look back at 2010
  • Maintaining momentum in 2011
  • The focus for the year

Reviewing 2010

The nice thing about blogging is that you can go back and see how you’ve progressed throughout the year. In last year’s blog post: Upgrading for 2010 I had worked on a business plan to startup a new Life Sciences practice for an IT services company. I covered the five focus areas last year by writing about the following topics:

  • Social Media – from the use of these tools to deriving ‘value’
  • Cloud Computing – producing a white paper for my employer
  • Drug Development
  • A three-part series on Aligning Life Sciences and IT – covering how to leverage information technology; Mobility and Innovation and the Business Process
  • Innovation and Outsourcing
  • A book review on ‘selling’
  • Patent Expiry

Unfortunately the business plan was not approved, and I moved to another opportunity to do business development for an IT services company. This challenging role now has me advising clients on the best use of IT within Life Sciences and Healthcare. This opportunity came by way of my network, and for that I can thank Robert.

Maintaining Momentum in 2011

I continue to focus on the use of social media tools. So I am thankful for my LinkedIn network and my followers on Twitter. I have come across lots of folks with the same interests and challenges for the Life Sciences and Healthcare industry. There are tons of creative people with new ideas for solving today’s business problems. In 2011 I want to carry the momentum started in 2010.

Karl Rove and Jim, 14Dec2010

 

I am also very grateful for my co-workers, coaches and mentors who have helped me transition into my new business development role. Towards the end of 2010 I started to see success in driving new opportunities for my company by aligning IT to improve businesses. Along the way I’ve met many interesting people. I had the chance to attend an industry meeting for Medical Devices and speak to Karl Rove the former aide to President Bush. Politics and Healthcare are very intertwined and for 2011 there continues to be changes.

 

The Focus for this year

I plan to enter 2011 by expanding on last year’s topics. How do I combine my interests with the tasks of being a business development executive? Here’s what I’ve come up with:

  1. Leveraging Twitter to cover the following areas:
    #pharma – how is clinical development, social media, and regulations impacting this segment of Life Sciences?
    #mHealth and #mobility – the use of mobile devices will impact healthcare throughout the world.
    #hcsm – how to best leverage healthcare social media?
    #healthit and #it – what is the impact of IT on the organization?
    #personalizedmedicine and #genomics – will genomics have an impact on healthcare in our lifetime? (I’m currently waiting on results of my own genomics that has to do with ancestry.)
  2. Business process improvements in the areas of Product Lifecycle Management (PLM); Customer Relationship Management (CRM) and Supply Chain Management (SCM).
  3. Clinical Development and Analytics
  4. Cloud computing
  5. Mobility
  6. Mergers & Acquisitions
  7. Globalization

In case I forget to add Marketing and the use of Social Media to further drive IT services opportunities. I will be more involved in our website and the use of the social media tools.

I continue to have a personal interest in the Life Sciences and Healthcare industry. Last year I saw the impact of ‘personal health records’ for my brother who is a kidney transplant survivor. I’ve have friends succumb to diabetes, and parents who are aging. How will technology help to improve the lives of these people? Will this be something I will see in my lifetime?

 

January Snowstorm for Newtown, Pennsylvania, USA

So like the snow storms on the East coast of the US. As of January 2011 there are more storms this year than last year. We are starting 2011 with a lot of momentum.

Thanks,

Jim

Happy Holidays….

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To my followers on Twitter and LinkedIn,

I want to wish you and your families a happy holidays, and have a great New Years’s. Thank you for all your support and collaboration. Looking forward to a great 2011!

 Warm regards,

Jim